Monterey Car Week: The Ultimate Automotive Experience

When planning a trip to Monterey, California in August, most people think of scenic drives, wine tastings, and cool ocean breezes. But during one particular week each year, the area becomes a gathering place for car enthusiasts from around the world. Monterey Car Week transforms the Central Coast into a celebration of automotive design, performance, and history. If you're curious what it’s all about or considering attending for the first time, this guide will walk you through the highlights and help you get the most out of the experience.

What Is Monterey Car Week?

Monterey Car Week takes place each year in mid-August, drawing visitors to Monterey, Carmel-by-the-Sea, and Pebble Beach. The week is filled with car shows, historic races, auctions, and exclusive brand experiences. Many attendees travel to see vehicles that are rarely displayed in public settings.

While some events require tickets or invitations, there are also public displays and open-air moments to enjoy. Over the years, visitors have shared stories of spotting rare cars in hotel lots, at gas stations, and parked casually outside local restaurants. These unplanned moments add to the excitement of the week and create lasting memories for many who attend.

Signature Events to Know About

Each day of Monterey Car Week includes a variety of events, but a few have become especially well known. Whether you are planning a day trip or a full itinerary, these are some of the most talked-about highlights:

The Quail, A Motorsports Gathering: A private event showcasing high-end vehicles and new releases from top manufacturers. Tickets are limited, but enthusiasts follow closely for updates and announcements.

Pebble Beach Concours d’Elegance: The final show of the week, featuring restored classics and unique models on the 18th fairway of Pebble Beach Golf Links. Early visitors attend “Dawn Patrol” before sunrise to watch cars arrive.

Laguna Seca Motorsports Reunion: Vintage race cars take to the track at WeatherTech Raceway. This event is popular with those who enjoy seeing historic vehicles in motion.

Exotics on Broadway: A free public event held in Seaside. Modified supercars and exotic vehicles line the streets, drawing large crowds.

Collector Car Auctions: Held by major auction houses, these events include valuable and historic vehicles. Even walking through the lots is an experience for anyone interested in automotive design and value.

What Past Visitors Have Spotted

Monterey Car Week is known for its mix of scheduled events and spontaneous sightings. In past years, attendees have shared photos and videos of remarkable cars encountered throughout town. These moments are not guaranteed but have included:

Ferrari F40, F50, and F60 America

Porsche 918 Spyder and Carrera GT

Bugatti Chiron Super Sport and EB110

McLaren P1 and F1 GTR

Koenigsegg Regera and Jesko

Lexus LFA

Pagani Zonda and Huayra

Rimac Nevera

Aston Martin Valkyrie

Lamborghini SC63 and Huracán Sterrato

SSC Tuatara

These vehicles have been seen in past events by those attending shows, walking through town, or visiting nearby parking areas. The chance to witness such rare cars in relaxed, everyday settings is one reason this week stands out.

For the most accurate event dates, times, and details, be sure to check the official schedule at SeeMonterey.com.

Reserve Your Stay Early

Accommodations fill up quickly during Car Week. To secure group rates and room blocks, contact Area Director of Sales, Laurelle Whiteley, at (619) 296-9000 ext. 197 or lwhiteley@pacificahost.com. Get booked now and reserve your rooms today.